Avalon x RTF by Usyk

In 2025, the company entered a new stage of growth through its strategic partnership with Ready To Fight. This milestone marked not just a rebranding, but a significant step in scaling the business and strengthening its international positioning. The new name — Avalon x Ready To Fight — reflects this evolution, combining Avalon’s development expertise with the global recognition and influence of the Ready To Fight brand. Ready To Fight is a multi-format international company operating across investments, development projects, and franchise directions. The brand was founded with the support of Oleksandr Usyk, whose name, reputation, and global reach add strong value to its identity and expansion potential. This partnership enhances trust in the project, broadens its audience, and reinforces its international ambitions.